Privacy Policy


Privacy Policy

This Privacy Policy (“Privacy Policy”), is an integral part of our Website Terms of Service (“Terms”), and governs the processing and transfer of personal data collected or processed by B.I Science (2009) Ltd. (“BiScience”, “we”, or “our”) in connection with our website, available here (“Website”) and Services.  Any capitalized terms not defined herein shall have the meaning ascribed to them in the Terms.

This Privacy Policy governs the data processing from the following individuals (collectively: “you” or “your”):

  • Visitors: users and visitors  who access to or otherwise interact with our website, available here (“Website”);
  • Customers: our customers, which includes (a) a prospect purchasing data insights from BiScience; or (b) Customer’s using BiScience safe-browsing services; and
  • End User: Individuals whose data is being processed by BiScience as part of the services provided to the Customers.

The Visitors, Customers and End-Users shall all be referred to herein as “you“, or “your“.

If you are a resident of California, the California Consumer Privacy Act (“CCPA”) may apply to you and you might have additional rights regarding you Personal Information. Please review our CCPA Privacy Notice available here, to learn more about our privacy practices with respect to the CCPA.


BiScience is considered as the “Data Controller” of the Personal Data we collect from our Visitors and Customers directly, as further detailed below. As with respect to Personal Data we collect regarding End Users we usually act as a Data Processor. Even as a Processor, we will assist the Data Controllers which we process to comply with applicable laws and respect your rights.

B.I Science (2009) Ltd., registered number 514220680, address at: 6 Hanechoshet St. Tel Aviv, Israel (the “Controller”)

You may contact us and our Data Protection Officer, as follows:

  • Our online contact us form available at:
  • By Email:


You can find here information regarding the purposes for which we process your personal data as well as our lawful basis for processing, the definition of “personal” and “non-personal” data and how it is technically processed.

We may collect two types of data from you, depending on your interaction with us:

  • The first type of information we collect is aggregated, non-identifiable, non-personal information, which may be made available or gathered via your use of the service or interaction with the Website (“Non-Personal Data”), such as device type, operating system and browser type, etc. We are not aware of the identity of the user from which the Non-Personal Data was collected.
  • The second type of information is individually identifiable information, namely information that identifies an individual or entity or may with reasonable effort identify an individual (“Personal Data”).

For the avoidance of doubt, any Non-Personal Data that is connected or linked to any Personal Data shall be considered as Personal Data for as long as such connection or linkage exists.

We do not knowingly collect or process any Personal Data constituting or revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning a person’s health or data concerning a person’s sex life or sexual orientation (“Special Categories of Personal Data”).

Data collected from our visitors

Types of data Purpose of processing Lawful basis

Contact Information

In the event you contact us in order to ask a question or other inquiries, such as scheduling an online demo, you may be requested to provide us with your full name and email address.

We will process this information solely for the purpose of contacting you, responding to your inquiries and providing you with the information that you requested.

We may process the contents of our correspondence with you in order to improve our customer service and in order to resolve any disputes with you (if applicable).

We process such Contact Information subject to our legitimate interest in order to respond to your inquiry.

Online Identifiers and Technical Non-Personal Data

When you access to or interact with the Website, we may, either directly or indirectly (through our third-party service providers) collect your IP address, as well as technical Non-Personal Data, such as, your language preference and the actions you take when you access to the Website.

We process such data when a you browse our Website through third party cookies for analytic and re-marketing purposes. Consent which we will obtain through our cookie notice and consent management platform we use (“CMP”).

Data collected from our customers

Types of Data

Purpose of Processing

Lawful Basis

Registration Details

If you wish to become our Customer, you will be required to provide us with certain details in order to open your account, such as email address and a designated password.


This information will be processed for the purpose of performing our contract with you, to set up your account with us and enable you to use our Service.

In addition we may use your email, in order to send you needed information related to the service and our business engagement (e.g., to notify you regarding any updates to our Service, send applicable invoices, and additional occasional communications related to the service.


Further, we may use your email, in order to send you email marketing materials regarding the services you are currently using or any services we may offer in the future (“Direct Marketing”).  You may opt-out from Direct Marketing at any time from certain correspondence.


We process such Registration Details as part of the performance of a contract. In addition the direct marketing and updates are subject to our legitimate interest.

Online Identifiers and Technical Non-Personal Data

When you access to or interact with the account, we may, either directly or indirectly (through our third-party service providers) collect your IP address, as well as technical Non-Personal Data, such as your language preference.

We may process this data, for operating, providing, maintaining, protecting, managing, customizing, and improving our services, and how we offer it. In the event required under applicable law, we will obtain your consent to gather such information through our use of cookies.

legitimate interests

Data collected from our end users

The services we provide to our Customers include the creation of analytics and measurements insights with regards to End-Users engagement with media across online, mobile and emerging technologies (“Digital Measurement”). Those research insights, reports, and analyses of End-Users behaviors which we provide our Customers are based on data we, including through our affiliates, collect and process from End-Users  and are designed to be provided in an aggregated and anonymized matter (i.e. 50,000 users watched the ad from the U.S.).

The data we collect and process from End-Users includes the web browsing activities, such as their device type, operating system, browser type, and other information regarding their interaction with a certain website, applications or advertisements, etc. We use our and third party’s software, products and methods to create from such data the insights and in order to make sure that there is no reasonable possibility of identifying users from the reports and insights we create and provide to our clients. The data collected from End-Users is cleaned and filtered, mostly on the Customer or business partner side, from any identifying information and does not include any unique identifiers that can be traced back to a single individual. In addition the data we collect from users is combined with the data collected from other sources to produce aggregated reports from which users cannot be uniquely identified; if it is not aggregated, we take steps to make sure there is no reasonable possibility of re-identification.

It is important to note that the contracts with our Customers may place additional limits on what we can or cannot do with data collected or shared with us. We wish to clarify that the terms of our engagement with our Customers and business partners will determine our role as a “data processor” or “data controller” with regards to the Digital Measurement Services according to such additional limitations.


Depending on the nature of your interaction with the Website and Services, we may collect information either automatically, voluntarily provided by you or through third parties;.

We collect the above data from you, in the following ways:

  • Automatically, when you access our Website or use our services through the use of cookies (as further detailed below) or other similar tracking technologies.
  • When you voluntarily choose to provide us with information, e.g., when you contact us.
  • Provided to us by third parties such as our Customers and business partners. We require such third parties to: let their users know about the use of Digital Measurement products and software (although they may not always identify us by name); ensure they have obtained appropriate permissions to collect, use, and disclose to us information collected for the purpose of the Digital Measurement services; and ensure users are given appropriate choices with respect to the collection and use of their information. We recommend you to review lease review the privacy policy of the applicable third party for more information.


    Depending on your interaction with us, we will not share your Personal Data with third parties, other than as specifically mentioned herein:

    • Compelled Disclosures – To satisfy any applicable law, regulation, legal process, subpoena or governmental request;
    • Enforcement of our Rights – To enforce this Privacy Policy and the terms of our agreements, including the investigation of potential violations thereof;
    • Security Detections – To detect, prevent, or otherwise address fraud, security or technical issues;
    • Business Transfers and Affiliated Companies – When we are undergoing any change in control, including by means of a merger, acquisition or purchase of all or substantially all of its assets or with our parent company, any subsidiaries, joint ventures, or other companies under common control with us solely if and when applicable or necessary for the purposes described in this Privacy Policy, or in the event of any of the corporate transactions listed herein;
    • Service Providers – We may share Personal Data with our trusted service providers only to the extent required to fulfill the purposes of providing our Services.
    • Explicit Consent –If you provide us with your explicit approval to share your information prior to the disclosure.

    As a Digital Intelligence company, we share, sell, or make commercial use of the data we collect or obtain from the End-Users as part of the Digital Measurement services we provide.

    Where we share information with services providers and partners, we ensure they only have access to such information that is strictly necessary in order for us to provide the Services. These parties are required to secure the data they receive and to use the data for pre-agreed purposes only, while ensuring compliance with all applicable data protection regulations (such service providers may use other non-personal data for their own benefit)


    We or our third-party service providers may use cookies and other similar tracking technologies or methods of web and mobile analysis to gather, store, and track certain information related to your access to, activity and interaction with our Website.  

    A “cookie” is a small piece of information that a website assigns to your device while you access such a website. Cookies are very helpful and may be used for a variety of different purposes. These purposes include, among other things, allowing you to navigate between pages efficiently, enabling automatic activation of certain features, remembering your preferences and making the interaction between you and our Service quicker, easier and smoother. Cookies are also used to help customize your experience and for advertising purposes (including personalized advertising). You can find out more information about cookies at


    We only keep your data as long as required to fulfill the purpose for which the data was collected, or as we are required by law.

    We retain the information we collect as long as it remains necessary for the purposes set forth above, all in accordance with applicable laws. We may at our sole discretion, delete or amend information from our systems, without providing any notice to you, once we deem it is no longer necessary for our purposes.


    You may have certain rights regarding the Personal Data that we have collected about you, note, we provide all individuals, regardless of where you are based, the same opportunity to exercise your rights.

    We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. We provide you with the ability to exercise certain choices, rights and controls in connection with your information. Depending on your relationship with us (e.g., if you are a Visitor or Customer), data protection and privacy laws provide you with some of the following principal rights regarding your Personal Data, including (and depending on your jurisdiction):

    • The right to access your Personal Data that we process;
    • The right to ensure your Personal Data is accurate, complete and up to date;
    • The right to have your Personal Data amended (by correcting, deleting or adding information);
    • The right to object to the processing of your Personal Data, to the extent applicable;
    • The right to send or “port” your Personal Data; • The right to file a complaint with a supervisory authority in your jurisdiction;
    • The right to withdraw consent, subject to legal or contractual restrictions and reasonable notice;
    • Right to Non-Discrimination; and
    • Rights to submit a “Do not sell” request, where applicable.

    If you wish to exercise any or all of the above rights, please fill out the Data Subject Request Form (“DSR”) available here, and send it to our privacy team at:

    If we are unable to provide you with the information that you asked for, we will endeavor to explain the reasoning for this and inform you of your rights. We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any such information in accordance with applicable law. In addition, the process of locating and deleting the data may take up to one (1) month (following the receipt of the validation proof we require) in accordance with applicable law.



    We take great care in implementing and maintaining the security of our Website, our Services and your information. We employ industry standard procedures and policies to ensure the safety of individuals’ information and prevent unauthorized use of any such

    Your privacy is very important to us and therefore we use security techniques to prevent your information from being accessed without authorization, improperly used or disclosed, unlawfully destructed or accidental loss, as detailed in our Information Security Policy. If you believe that your privacy was treated not in accordance with this Privacy Policy, or you have a reasonable concern that any person attempted to abuse our Service, please contact us at:

    Further, in the event of a security incident, in which we discover your Personal Data may be at risk, we will make reasonable efforts to notify you and the applicable authority (if required, subject to applicable laws).


    You represent and warrant that you are (i) at least eighteen (18) years of age if you are located in the EEA; or (ii) if you are located in any other geography and you are above the age defined as “child” under applicable laws in your jurisdiction (collectively “Child” or “Children”). If you are under 18, please be sure to read the terms of this Privacy Policy with your parents or legal guardians. The Website and Services are not directed or intended for Children, as defined under applicable law, and we do not knowingly collect or solicit information from children. If we later obtain actual knowledge that a user is considered as a Child under applicable law, we will take steps to immediately delete its Personal Data. We request that such individuals do not provide Personal Data through the Services.

    If you become aware or have any reason to believe that a Child has shared any information with us, please contact us (as detailed below) and we will take reasonable steps to ensure that such information is immediately deleted from our files.


    We may store or process your Personal Data within the EU, the United States or in other countries. Thus, any information you provide us or collected from you may be transferred to and processed in countries other than the country from which you accessed our Website or used the Services. We will take appropriate measures to ensure that your Personal Data receives an adequate level of data protection upon its transfer. When Personal Data that was collected within the European Economic Area (“EEA”) is transferred outside the EEA, we will take necessary steps in order to ensure that sufficient safeguards are provided during the transferring of such Personal Data, in accordance with the provision of the Standard Contractual Clauses approved by the European Commission. You may exercise your rights, where applicable, to receive information regarding the transfer mechanism that was used during such transfer.


    The terms of this Privacy Policy will govern the use of the Website, the Services and any information collected therein. We reserve the right to change this Privacy Policy at any time, so please re-visit this page frequently. In the event of any substantial change of this policy, we will make reasonable efforts to post a clear notice on the Website. Otherwise, all other changes to this Privacy Policy are effective as of the stated “Last Revised” date and your continued use of the Services after the Last Updated date will constitute acceptance of, and agreement to be bound by, those changes.


    This document was last updated July 7, 2022